Google Analytics is essential to track the website’s traffic by using different “metrics” in it. Today in this article, you will learn What is a metric in Google Analytics? How a Google Analytics metric can affect the overall performance of the website.
Google Analytics has more than 200 “metrics,” including sessions, session duration, conversion rates, etc., but you must know which “metrics” are more important for your business goals. This is why it’s recommended to analyze the Google Analytics data by using appropriate “metrics” according to your need.
According to Google Analytics itself, “Metrics are quantitative measurements of your site data” in most simple words.
Metrics are not measured alone and are most commonly analyzed with dimensions in the form of sum or ratios. Metrics have calculated either statistics of the complete site or by associate with a single dimension.
It can be understood with a simple example; a metric ‘Population‘ associated with a dimension ‘City‘ where the population is the whole sum of the residents of that particular city. Similarly, as shown in the above example, a single dimension can be associated with two or more metrics.
Similarly, most dimensions (not all) are paired with a particular metric and present consolidated reports to the users.
The website admin analyzes these reports to analyze their traffic, conversions, and user behaviors. So now you get a basic idea of What is a metric in Google Analytics; let me bust some confusion/questions arising in your minds.
Metric and dimensions are interrelated as both go hand-on-on, so it is pretty common to have this question in mind.
We already discussed that metric is a quantitative measurement while on the other hand dimensions are non-numerical data, can say qualitative measurements. Dimension can also be termed as categories or attributes to the metrics.
When these two data records are combined, it gives a broader context to the users, including real-time visitors, traffic, user engagement of the website with a given date range (7 days, 28 days, 90 days, etc.). It provides an approximate date range perspective of a website.
Most commonly, dimensions are structured at rows while metrics are valued into columns.
Let’s understand how a “metric” is calculated. It is calculated generally using two basic ways:
Calculations are done using the time differences of different users’ initial & exit sessions as well as the sum of all sessions. Therefore, the metrics calculation is affected by stacking more than one dimension with a given metric.
Till now, we learned What is a metric in Google Analytics. So now let’s have a look over 7 useful and essential metrics in Google Analytics.
I hope you like this article on What is a metric in Google Analytics, and you can track a metric. Metrics and dimensions are the two different aspects of a single origin; Google Analytics.
Although, website owners pay less attention to the metric or other tiny information. But these data play a significant role in the development of a website.
We discussed the top 7 most important metrics of Google Analytics that must be used to analyze user behavior. If these “metrics” are correctly analyzed, you can improve the traffic and reduce the bounce rate.
Both metrics or dimensions are critical data to comprehensively analyze as a full report and track the website visitors. If you have any confusion or question, please let me know in the comments.
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