Which targeting option can help you reach people who’ve previously visited your website? It is evident and confirmed that more than 95% of visitors wouldn’t go back to the same website. Also, Google randomized its search algorithm in regular time intervals.
Then how to target these previously visited people to reach your website? Is it user’s activity, target with landing pages, or the content only that compels the user back to your site?
None of them. The answer to which targeting option can help you reach people who’ve previously visited your website is Remarketing. It not only engages the website users for a revisit but is also helpful for your businesses.
But what is remarketing, and how it works? In this article, you will learn in detail about remarketing. Read carefully and apply to your businesses. Instead of that, if you want to get more traffic and followers to your website, you must learn how to create a landing page without much effort.
Although there are four commonly used methods to target the people who have previously visited your website, as mentioned below:
- Remarketing.
- Device targeting.
- Demographic targeting.
- Interest category targeting.
Among from 4 mentioned targeting, Remarketing is the most popular, widely used, and most effective way to target your audience. That is why I will discuss it in detail in the upcoming sections.
What is Remarketing?
Remarketing, in other words, Retargeting, is a way of ad promotion or ad serving strategy for those users who have already visited your site. This particular user may or may not purchase anything, but the user can be remarketed once the user is visited.
With the help of remarketing, you can track back the user’s interest and make the user compels to contribute in leads and sales even if the user has not made it in an earlier visit.
For Example – If you search for an Apple Watch in Google and open any website to catch reviews, then back (whether you make a purchase or not). Now onwards, when you visit any website on Google, you will find the Apple Watch everywhere. And this is the power of Remarketing.
Found interesting? Yes, this is quite interesting and a great apotheosis of advanced technology. But do you know how remarketing works in milliseconds? How do the ads serve automatically and that fast too?
How Remarketing Works?
As I discussed in the above example, remarketing tools capture the users’ interest and behavior and track them to display ads known as retargeting. But how is all this done?
When you search for something on Google, the landing website uses a JavaScript tag to place cookies on your browsing platform. The cookie then instructs a remarketing platform to provide targeted display adverts via an advertising service based on the website’s web pages or products the visitor has interacted with or looked for.
The above process is cumulatively known as remarketing tools that target audiences through the ads. In other words, we can also say that it’s a conversion or lead generation strategy. Google is the largest content-providing network and runs through millions of advertising companies. So, let’s know how Google’s Ads advertising works?
How does Google Remarketing work?
To know which targeting option can help you reach people who’ve previously visited your website, we must understand how Google’s remarketing works.
Google shows ads to those who have already visited your site to generate a conversion. This conversion could be an online purchase, a hotel booking, a newsletter subscription, or any intent for user visit.
According to Google Ads, Remarketing lets you show ads to people who’ve visited your website or used your mobile app. For example, When people leave your website without buying anything, remarketing helps you reconnect with them by showing relevant ads across their different devices.
How to Set up Remarketing Campaign in Google Ads?
First of all, Sign up in Google Ads by selecting your intent of creating Ads, like website traffic, leads, product promotion, etc. Then choose the type of ad you want to display.
Select campaign type, business website, and set up your Google Ads account. Inside the Ads account, you will get a “Google Ads tag for a website,” which you need to paste on your website. You can also go through the Google Ads Checklist too.
This tag collects user information in the form of cookies from all the visitors and makes a record in your Google Ads account; however, the campaign depends on the website owner itself.
Benefits of Remarketing
Now you got the answer which targeting option can help you reach people who’ve previously visited your website, and this is Remarketing. Let’s know the benefits of this targeting option.
- Target the right audience with the right keywords, Ad location, device, etc.
- Remarketing lets, you spend the cost according to the budget; per month, per week, per ad, per campaign.
- Fast results. You will know instantly on each click and lead generation.
- It leverages the user’s intent.
- Boost leads and sales spontaneously.
- Higher return on investment (ROI) due to targeting previously visited users to your website.
- Improve and increase brand awareness.
Final Words
It is all about which targeting option can help you reach people who’ve previously visited your website. I discussed four methods to retarget your old audience; remarketing, device targeting, demographic targeting, and interest category targeting.
All among them, remarketing is a popular method and very effective. You can easily do remarketing with Google Ads and Facebook ad campaigns by creating an account. It will boost your leads, sales, improve branding, audience engagement, and much more.
Google Ads, Facebook, etc., are some best platforms where you can start retargeting your visitors. However, I recommend focusing on one platform at a time; otherwise, it will confuse them.
Once you understand one retargeting technique correctly, then move to another, and so on. And if you get any issues while targeting your audiences, let me know through comments. I will always be there to help you.
